Leading with noble purpose
Branding with noble purpose
Marketing with noble purpose
Selling with noble purpose
Living with noble purpose
Building a community, a tribe requires a noble purpose. People want to know what you stand for, your values, where you are going, why, and how you are going to get there. Do you have a compelling story to invite customers, employees, volunteers, and investors into?
Who is your audience and what are your shared values?
Are you clear about the transformation your people will experience?
What inspires your people to join you?
Find and retain great talent.
Foster brand loyalty.
Fund and fulfill a compelling vision.
Fix broken systems.
Forge meaningful partnerships.
To help every organization become a social enterprise that alleviates suffering, elevates joy and finds profitable solutions to the problems of people and the planet.
The Brand Evangelism book is based on the five Cs of purpose-led brands - Clarity, Communication, Connection, Contribution, and Call to Action. It is filled with examples, quotes, anecdotes, formulas, and concepts from a variety of leaders who have helped shape the current state of business, civic, and religious culture around the world. It provides practical tools to encourage, inspire, and equip people to become better communicators, problem solvers, and leaders in their homes, their community, and the workplace.
Written as a guidebook, it will help you...
Clarify and communicate your noble purpose.
Reduce stress, confusion, conflict, and the costs associated with them.
Build trust, consistency, continuity, and community.
Attract and retain high-caliber contributors.
Increase productivity, innovation, engagement, and profitability.
Increase self-esteem, self-awareness, and emotional intelligence.