Leading with noble purpose
Branding with noble purpose
Marketing with noble purpose
Selling with noble purpose
Living with noble purpose
Ever feel there's more to your business than just the numbers? We believe it starts with a powerful purpose, something that unites and inspires your team. People want to know what you stand for, your values, where you are going, why, and how you are going to get there. Do you have a compelling story to invite customers, employees, donors, volunteers, and investors into?
Do you know what drives your audience? What they struggle with? What their challenges and aspirations are? Are you passionate about building a community? Making a positive impact? Investing in the health of people and wellbeing of the planet? We can help you harness those values to create a thriving organization.
Are you struggling to convince people to join you, to buy from you, to give of their time, talents, and treasures? Have you established a trusted brand that understands and empathizes with the pursuits and pains of people while demonstrating the necessary skills, acumen, and expertise needed to navigate the way to a place that not only meets a need in them but also in the world?
Are you clearly communicating the benefits of this journey? What your people can expect along the way? The commitment and investment that is required? The kind of people that make it and those who generally don't. And most importantly, the transformation they will experience, the person they will be upon reaching the destination?
Find and retain great talent.
Foster brand loyalty.
Fund and fulfill a compelling vision.
Fix broken systems.
Forge meaningful partnerships.
To help every organization become a social enterprise that alleviates suffering, elevates joy and finds profitable solutions to the problems of people and the planet.
The Brand Evangelism book is based on the five Cs of purpose-led brands - Clarity, Communication, Connection, Contribution, and Call to Action. It is filled with examples, quotes, anecdotes, formulas, and concepts from a variety of leaders who have helped shape the current state of business, civic, and religious culture around the world. It provides practical tools to encourage, inspire, and equip people to become better communicators, problem solvers, and leaders in their homes, their community, and the workplace.
Written as a guidebook, it will help you...
Clarify and communicate your noble purpose.
Reduce stress, confusion, conflict, and the costs associated with them.
Build trust, consistency, continuity, and community.
Attract and retain high-caliber contributors.
Increase productivity, innovation, engagement, and profitability.
Increase self-esteem, self-awareness, and emotional intelligence.