Get Clarity with the Brand Evangelism Guidebook
Growing Brands with Purpose
This Book will help you...
- Clarify Your Noble Purpose
- Communicate Your Noble Purpose
- Connect with Your Audience
- Contribute (Create Value) for Your Audience
- Call Your People to Action
Brands often struggle to differentiate themselves in the marketplace because they prioritize profits over people. Most brands never learn the power of marketing, selling, and leading with noble purpose. It is a proven ideology that serves to attract, engage, and retain high-value customers, employees, donors, volunteers, and investors and leads to greater brand loyalty, community, and profitability.
Based on the Best Selling Book, Brand Evangelism by Tim Salmonson
Brand Evangelism Book
Trusted Brands with Noble Purpose
Attract, engage, and retain high-value customers, employees, investors, donors, and volunteers
Increase employee satisfaction, productivity, innovation and retention
Differentiate themselves from others in their industry
Improve their internal and external communication, connections, and contributions
Minimize bottlenecks, confusion, and inefficiencies, and the costs associated with them
Increase trust, brand loyalty, and social capital which reduces marketing costs
"Brand Evangelism" by Tim Salmonson is a guide for leaders and their organizations to build strong, trusted relationships, healthy communities, and sustainable brand. The book focuses on the importance of defining and communicating a clear purpose, aligning organizational values with actions, and fostering genuine connections within and outside the organization. It introduces a "covenant brand" model built on five key principles: Clarity, Communication, Connection, Contribution, and Call to Action. The emphasis is on building a strong internal culture based on trust, humility, and a shared vision, while advocating for a shift from a consumer-centric model to one that prioritizes contribution and shared prosperity. When brands embrace these principles, they can create lasting positive impact on both people and the planet.
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