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Social Economic Enterprises

Growing Brands with Purpose!

Attract, Engage, and Retain High-Value Customers, Employees, Volunteers, and Investors!

Clarity

  • Values - Your compass

  • Purpose - Your "why"

  • Vision - Your destination

  • Mission - Your path

  • Identity - Your aesthetic

Connection

  • Leading with noble purpose

  • Branding with noble purpose

  • Marketing with noble purpose

  • Selling with noble purpose

  • Living with noble purpose

Contribution

  • Social wellbeing

  • Environmental wellbeing

  • Physical wellbeing

  • Emotional wellbeing

  • Spiritual wellbeing

Clarify Your Noble Purpose

Building a community, a tribe requires a noble purpose. People want to know what you stand for, your values, where you are going, why, and how you are going to get there. Do you have a compelling story to invite customers, employees, volunteers, and investors into?

Who are you guiding?

Who is your audience and what are your shared values?

Where are you going?

Are you clear about the transformation your people will experience?

Why is it important?

What inspires your people to join you?

Identify Your Obstacles

  • Find and retain great talent.

  • Foster brand loyalty.

  • Fund and fulfill a compelling vision.

  • Fix broken systems.

  • Forge meaningful partnerships.

Our Vision

To help every organization become a social enterprise that alleviates suffering, elevates joy and finds profitable solutions to the problems of people and the planet.

We help conscientious leaders and their organizations fulfill their noble purpose to increase their performance, partnerships, and profitability. We believe that the primary barrier between success and failure, wealth and poverty, community and conflict, is the quality of our relationships.

Brands like Patagonia, Chick-fil-A, Bombas Socks, and Hobby Lobby, rely on clear, immutable values and a noble purpose to build their brand, attract the best talent, and create raving fans.

Brand Evangelism Book

The Brand Evangelism book is based on the five Cs of purpose-led brands - Clarity, Communication, Connection, Contribution, and Call to Action. It is filled with examples, quotes, anecdotes, formulas, and concepts from a variety of leaders who have helped shape the current state of business, civic, and religious culture around the world. It provides practical tools to encourage, inspire, and equip people to become better communicators, problem solvers, and leaders in their homes, their community, and the workplace.

Written as a guidebook, it will help you...

  • Clarify and communicate your noble purpose.

  • Reduce stress, confusion, conflict, and the costs associated with them.

  • Build trust, consistency, continuity, and community.

  • Attract and retain high-caliber contributors.

  • Increase productivity, innovation, engagement, and profitability.

  • Increase self-esteem, self-awareness, and emotional intelligence.

Free Mini-Course

Learn how to turn complacent consumers into raving fans, Brand Evangelists, and committed contributors. Sign up for our free mini-course based on the best selling book, "Brand Evangelism - A Leader's Guide to Clarify Your Personal and Organizational Purpose".

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